Welcome to
Eswatini Music
Association
The Eswatini Music Association (EMA) is a national organisation dedicated to supporting, developing, and promoting the music industry in Eswatini. As a platform for musicians, producers, composers, promoters, and other music professionals, EMA aims to unify and professionalize the local music scene, advocate for artists’ rights, and position Eswatini music on the global stage.
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Empowering the Sound
of the Kingdom
- Vision:
To be the leading force in the development, recognition, and global integration of Eswatini’s music industry. - Mission:
To empower Eswatini’s music professionals through capacity building, advocacy, representation, and sustainable industry development. - Mission Statement:
“Empowering the sound of the Kingdom by nurturing talent, protecting artists’ rights, and promoting Eswatini music locally and internationally.”
Core Objectives
Industry
Development
– Promote professionalism and sustainability within the music industry
– Facilitate access to training resources and funding for music practitioners .
Artist Empowerment
– Protect and advocate for the rights and welfare of music creators and performers
– Promote fair trade practices intellectual property rights and royalty management
Promotion of Eswatini Music
– Showcase local talent both national and international
– Support music export initiatives and cultural exchange programmes
Networking & Collaboration
– Foster collaboration among local musicians producers media and promoters
– Build partnerships with regional and international music associations
Policy and Advocacy
– Influence national cultural policy to support music industry growth
– Serve as a voice for Eswatini music sector in relevant forums
Cultural Preservation
Promote indigenous and traditional music as part of national identity and
heritage.
Our Core Values
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Integrity - Upholding honesty transparency and accountability
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Creativity - Encouraging innovation and originality in music
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Inclusivity-Representing diverse genres, backgrounds and voices
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Empowerment - Building the capacity and confidence of artist
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Unity - Fostering collaboration and mutual support across the industry